free keyword research tools

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keyword research

Keyword Research 

What is Keyword Research?

Anytime someone searches for something in Google, that information is stored and cataloged by Google.

Even better – Google gives us access to this information.

In other words, we can find out:

What people are searching 

How they are searching for it 
How many times those terms are being searched every month on average
We are going to draw on all the previous lessons in the SERP University Keywords Module, and bring it all together, so make sure you have already read the previous posts.

In this article, we are going to cover this extraordinarily important part of SEO step-by-step, and show you exactly how we approach keyword research that has helped us to bring in millions of visitors a month for ourselves and our clients.

If you are looking for additional / out-of-the-box ways to do keyword research be sure to check out our other posts in the Keywords Module of SERP University.

Keyword Research Defined: Keyword Research is the process of searching, finding & analyzing actual search terms that users are actively searching when looking for answers to their questions, solutions to their problems, products, content, media, etc.

Keyword Research is normally the very first step in any successful seo campaign.

Why is Keyword Research Important? 

For a business looking to sell more products or services, understanding exactly what your potential customers are searching for (the verbiage they use, the problems they have, the questions they need answers to) is an extremely powerful way to guide the strategy of your content creation & marketing campaigns.

It’s almost like the “What Women Want” of SEO.

Remember that movie? Where Mel Gibson knew what women were thinking – he could tailor the “marketing” of himself exactly to what they wanted.

Keyword Research allows us (business owners / marketers) to do the same with our audience – it tells us what they are thinking and searching, and gives us a direct roadmap of content and messaging that we need to create to speak to exactly what they need.

How to Do Keyword Research 

Instead of going into ALL the ways you can do keyword research, and listing all of the possible tools and methods – we will focus on the primary ways to get most of your work done – this is called the 80/20 Rule and it is extremely important to keep in mind when doing keyword research.

We will go through our process for doing keyword research so you can follow along and actually make some tangible progress with your digital marketing.

Although there is no right or wrong way to do keyword research, it can quickly turn into a bit of a rabbit hole.

So, in an effort to save you from countless hours of confusion & seemingly never-ending research, we are going to break down how we do keyword research that has worked for us to accomplish amazing results for our clients SEO campaigns, like this:

best keyword research tools

Google Search Console.
Ahrefs Keywords Explorer.
Google Keyword Planner.
Moz Keyword Explorer.

What is the best free keyword research tool?
The 8 Best Keyword Research Tools
WordStream's Keyword Tool (free) Ahhh yes.
Soovle (free) 
Ubersuggest (free) 
Serpstat ($19) 
Search Term/Query Reports (free-ish) 
Google Keyword Planner (free) 
Competitor Source Code (free)
Google Ads Display Planner (free)

How you can choose keywords?
5 tips for Helping You Choose the right keywords
Think like a customer. Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords.
Study the competition.
Understand the long tail keyword. 
Use keyword research tools. 
Analyze the results.

What are keywords examples?
The definition of a keyword is a significant word, or a word used to find information when researching. When you are looking for resume examples and you type "resume examples" into Google, the words "resume examples" are an example of keywords.

There are three types of keywords described by their length:
Short-tail keywords (also known as head, broad, or generic keywords)
Mid-tail keywords.
Long-tail keywords.

How to do keyword research
Step 1: Study your niche.
Step 2: Define your goals.
Step 3: Make a list of relevant topics.
Step 4: Create a list of seed keywords.
Step 5: Use good keyword research tools.
Step 6: Study the search intent. 
Step 7: Identify long tail keywords.
Step 8: Find out about your competitors.

How to Use Google Keyword Planner in 2020
Step #1: Access the Google Keyword Planner.
Step #2: Choose Your Tool.
Step #3: Filter and Sort the Results.
Step #4: Analyze the Keyword Ideas Section.
Step #5: Choose a Keyword.
Bonus Step #1: Get Exact Keyword Search Volume Data.
Bonus Step #2: The GKP Hack.

How you can research keywords for free:
Google AdWords: A Good Free Option

Besides the Keyword Planner, you should also check out Google's other free tools like Google Trends, Search Console, and Google Analytics when building your SEO strategy.

Understanding Keyword Types:

Head keywords are usually just 1 or 2 words and have a high search volume. Body keywords are 2 to 3 word phrases with a good search volume, not high, not low. Long tail keywords consist of four or more words strung together with a low search volume. These account for the bulk of web traffic.

What are primary keywords?
First, let's explain primary keywords. These are the main keywords that most closely describe your business. So, for example, a primary keyword might be “bike”. Secondary keywords are those that add a bit more detail to those initial keywords and are often more related to searcher intent.

The most popular keywords 
Keyword Search Volume
1. facebook 1.4B
2. youtube 1.2B
3. google 594.1M
4. gmail 428.6M

How to find the right niche keywords for your business
Define your niche. Before you conduct niche keyword research, identify your niche.
Conduct keyword research to find the best niche keywords.
Analyze your keyword list.
Monitor and adapt your niche keywords as necessary.

Find keywords in reading passage
At this time, you should underline keywords to understand the paragraph by abstracting important information from it.
You can definitely underline some keywords such as names, locations, facts, figures etc.

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