Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
3 Important Types of Email Marketing
Email Newsletters. The email newsletter is a one-off communication that can be used to send promotional messages, important account information, product updates, and more.
Transactional Emails. Email receipts, invoices, billing statements, order confirmations are examples of transactional emails.
The 4 types of marketing emails
To help you out, here are four different emails your company may consider sending.
How you can start email marketing.
Get Started With Email Marketing: 8 Things You Need to Do First
1.Choose an email marketing service provider.
2.Gather contacts for your email marketing list.
3.Add your contacts into your email marketing account.
4.Set up your welcome email.
5.Create a reusable email template.
6.Practice writing persuasive messages.
7.Spend time on subject lines.
8.Preview and test before you send.
What is a marketing copy?
For many people, advertising and marketing copy may come to mind when they think of copy. This includes any type of writing meant to persuade people to take action, such as buying a product or entering an email address. ... Writers who produce copy related to sales and marketing are usually called copywriters.
How you can write a marketing copy
21 Ways to Write More Compelling Marketing Copy
1.Define your target audience. First things first, decide who you're selling to.
2.Choose an objective. What do you want this marketing copy to compel someone to do?
4.Back it up with data.
5.Leverage customer reviews.
6.Keep it simple.
7.Use active voice.
8.Pick your adjectives wisely.
How do you write a creative copy?
Focus your copy on the reader. Use the word you more often than your brand and product names.
Help your reader imagine what it will be like to use your new product. Use vivid words.
When you're selling an upgrade, make sure you list everything that's new about it. Stress its newness.
Why email marketing is the best?
The reason is clear: For ten years in a row, email generates the highest ROI for marketers. For every $1 spent, email marketing generates $58 in ROI and gives marketers the broadest reach of all the channels available to them.
Which is the best email marketing tool?
Top 7 Best Email Marketing Service:
Getrespose--- best for begginers and small business
AWeber — Best value for low subscriber count.
ConvertKit — Best for ecommerce.
Mailjet — Best for real-time collaboration between multiple teams.
Drip — Best all-in-one email marketing and CRM platform.
ActiveCampaign — Best sales CRM with email marketing capabilities.
Mailchimp— Best for startups.
more about getresponse:
1.The GetResponse List Building Program is a free, comprehensive email marketing course that covers everything you need to know to grow your list by up to 10,000 subscribers in as little as 90 days. It was designed to help marketers maximize their email marketing efforts by enhancing their lists with new, engaged contacts. Used with the GetResponse platform, it’s a complete email marketing solution, providing marketers with both the know-how and necessary tools to launch an effective email marketing campaign. The course is unique and created exclusively for GetResponse customers, both free trial and paid accounts that have less than 10,000 contacts. Customers may choose from two program schedules: the 90-day fast track and the 180-day standard program. Each session consists of a video tutorial, presentation, and an article. Those who complete the program and acquire at least 1,000 new contacts will receive a GetResponse University Certificate of Performance. You’ll find more details about the course here: click here.
2. AWeber – Best value for low subscriber county
Price starts at $19/mo
700+ pre-built templates
A/B testing and automation tools
24/7 live chat & email support
Get started for free
AWeber is a traditional email marketing service that’s reliable and very affordable. The company has been around for 20 years. During that time, they’ve provided email marketing software to more than one million entrepreneurs and small businesses.
I like AWeber because it’s simple and straightforward. Unlike other platforms that add features and capabilities for plans at different price points, AWeber offers all of its features with every plan.
Pricing is based strictly on the number of subscribers on your list. So you’ll get the same features whether you have 20 contacts or 20,000 contacts.
Here’s an overview of the pricing tiers.
0 – 500 Subscribers — $19 per month
501 – 2,500 Subscribers — $29 per month
2,501 – 5,000 Subscribers — $49 per month
5,001 – 10,000 Subscribers — $69 per month
10,001 – 25,000 Subscribers — $149 per month
Another reason to love AWeber is because they offer outstanding customer support.
AWeber Customer Support
You can reach them 24/7 via email and live chat. They also have phone support available during business hours on weekdays.
With AWeber, you’ll get all of the basic features that you expect with an email marketing service:
700+ pre-built templates
Drag-and-drop email builder
Sign up forms
AWeber is an industry leader in email deliverability rates. They make sure that your content is optimized to reach your subscribers’ inboxes.
3. ConvertKit – Best for ecommerce
Price starts at $29/mo
Build automated email funnels
Custom forms & reporting
Tag and personalize subscribers
Get a 14 day free trial
ConvertKit is one of my favorite email marketing services. However, it’s definitely not for everyone.
If you’re looking for drag-and-drop builders and tons of pre-built templates, then you’ll be better off using another software. In fact, ConvertKit only has a few templates, all of which are pretty plain. But that’s not to say they don’t get the job done.
ConvertKit is best for creators selling products. The platform focuses more on building integrations with landing pages, ecommerce platforms, and membership sites.
For those of you who want to build automated email funnels at an affordable price, ConvertKit will be a top option for you to consider.
To set up automated emails, you’ll be guided through a simple visual flow chart.
Instead of having multiple lists of contacts, ConvertKit groups all of your subscribers into one list. But you’ll still be able to tag them manually, or with auto tags based on their behavior to improve the personalization of your campaigns.
ConvertKit is best for sending quick emails with clean formatting. There are no complex designs or distracting elements here.
Like most email marketing software, ConvertKit pricing is based on the number of subscribers you have.
0 – 1,000 Subscribers — $29 per month
1,000 – 3,000 Subscribers — $49 per month
3,000 – 5,000 Subscribers — $79 per month
If you switch to ConvertKit with more than 5,000 subscribers, you’ll benefit from their free concierge migration service. You can save some money and get two months for free if you sign up for an annual plan.
ConvertKit has more than 70 third-party direct integrations, customizable forms, and custom reporting. Email and live chat are available for 12 hours per day, Monday-Friday, with limited support on nights and weekends.
Still not sold? Take advantage of ConvertKit’s free 14-day trial to test it out on your own.
4. Mailjet – Best for real-time collaboration between multiple teams
Price starts at $9.65/mo
Real-time collaboration tools
A/B testing features
Drag-and-drop email builder
Try Mailjet for free
More than 130,000 businesses use Mailjet for email marketing. While this number is impressive, Mailjet is not nearly as popular as some of the other services on our list.
But Mailjet is unique. It’s the only email marketing software I’ve seen that offers real-time collaboration, making it a top option for marketing teams.
This is a huge advantage for businesses that have multiple departments weighing in on an email campaign. Without real-time collaboration, it’s easy for things to get messy and complicated.
Mailjet makes it easy for you to manage the permissions for team members collaborating on email campaigns as well.
Creating emails with Mailjet is easy. The platform has an intuitive drag-and-drop builder that allows for complete customization. You’ll also have access to tools for personalizing content for your subscribers.
You can send dynamic content and view advanced statistics and reports for all of your email campaigns.
The pricing structure for Mailjet is a bit different as well. Rather than your rate being based on subscribers, it’s based on how many emails you send per month. Although your subscriber count will obviously be directly tied to this number.
Mailjet has a free plan that allows you to send 6,000 emails per month. Although the plan limits you to just 200 emails per day, which isn’t really enough to run a successful campaign. This free plan is more of a never-ending trial so you can test out the platform.
Here’s an overview of the plans and pricing:
30,000 emails per month — $9.65
60,000 emails per month — $18.95
150,000 emails per month — $68.95
450,000 emails per month — $166.95
900,000 emails per month — $333.95
30,000 emails per month — $20.95
60,000 emails per month — $41.95
150,000 emails per month — $96.95
450,000 emails per month — $229.95
900,000 emails per month — $398.95
Mailjet offers a 10% discount on all plans if you get billed annually instead of month-to-month.
I’d really only recommend Mailjet if you plan to take advantage of the team collaboration tools. You’ll need a Premium membership to access multi-user collaboration. The Premium plan also comes with segmentation capabilities, A/B testing, and automation tools.
5. Drip – Best all-in-one email marketing and CRM platform
Price starts at $49/mo
24/7 live chat and email support
CRM for ecommerce stores
Automatic revenue attribution
Get a 14 day free trial
Drip is a relatively new platform. It’s a CRM that offers email marketing for ecommerce businesses. So if you’re selling physical or digital products online, Drip will be a top choice for you to consider.
With Drip, you can track valuable commerce metrics related to customer intent and purchase behavior.
You’ll be able to segment new website visitors from returning customers. Drip also lets you target users who abandoned their carts.
Drip integrates with WordPress, WooCommerce, Facebook Ads, and many more tools that you’re using to sell online.
I like Drip because the CRM helps you reach customers through multiple touchpoints online, including email. Drip also has a revenue attribution feature, giving you a clearer view of which campaigns are actually making you money.
Again, this is ideal for ecommerce shops.
With personalization capabilities, powerful segmentation options, and detailed analytics, Drip has everything you need to succeed with email marketing.
Pricing is based on the number of customers in your account. All plans come with the same features and benefits.
2,500 subscribers — $49 per month
5,000 subscribers — $122 per month
10,000 subscribers — $184 per month
15,000 subscribers — $246 per month
20,000 subscribers — $308 per month
25,000 subscribers — $370 per month
35,000 subscribers — $494 per month
50,000 subscribers — $680 per month
130,000 subscribers — $1,630 per month
All Drip plans come with 24/7 live chat and email support. You can try it out free for 14 days and have access to all of the features.
6. ActiveCampaign – Best sales CRM with email marketing capabilities
Price starts at $15/mo
Segment based on user behavior
Integration with 250+ apps
Get a 14 day free trial
ActiveCampaign is a sales CRM with email marketing capabilities. With ActiveCampaign, you’ll be able to run split tests, send dynamic content, and segment your subscribers for enhanced personalization.
You can easily run all of these campaign types using the email software from ActiveCampaign.
I like ActiveCampaign because their email builder simplifies complex and personalized messages. You can add personalization and contingencies to nearly every element of a message.
ActiveCampaign integrates with more than 250 apps like Shopify, WooCommerce, Facebook, Zapier, Unbounce, Stripe, and PayPal.
You can set up campaigns and improve your customer database with geotracking, site behavior tracking, custom data, and link actions. ActiveCampaign also sends you reports showing which content is generating the most conversions and revenue.
Here’s a quick overview of the plans price points based on the amount of subscribers you have:
500 contacts — $15 per month
1,000 contacts — $29 per month
2,500 contacts — $49 per month
5,000 contacts — $89 per month
10,000 contacts — $139 per month
25,000 contacts — $225 per month
1,000 contacts — $70 per month
2,500 contacts — $125 per month
5,000 contacts — $169 per month
10,000 contacts — $249 per month
25,000 contacts — $339 per month
2,500 contacts — $159 per month
5,000 contacts — $239 per month
10,000 contacts — $349 per month
25,000 contacts — $599 per month
ActiveCampaign offers enterprise-level plans as well. Just contact their team to get a custom quote if you have a large list of contacts.
If you’re currently using another CRM or email software, ActiveCampaign will give you a free migration from any platform. You can take advantage of a 14-day free trial and save roughly 20% per month if you sign up for an annual billing instead of month-to-month.
#12. Mailchimp – Best for startups
Price starts at $0
Premium plans start at $9.99/mo
300+ app integrations
24/7 customer support
Try Mailchimp for free
Mailchimp is another popular email marketing solution. It’s geared toward startups since it’s flexible, affordable, and can grow with your business.
Lots of people choose Mailchimp because they can start for free. You won’t be charged anything if you have less than 2,000 subscribers on your list.
As a new business, it’s nice to know that you can start an email list with Mailchimp without paying a monthly fee early on. This gives you time to grow your list and get the most out of it before you have to pay. By the time you reach 2,000 subscribers, your business should be in a position where it can afford the added cost.
Here’s an overview of the plans and rates for the other plans offered by Mailchimp.
Free — $0
Up to 2,000 contacts
7 marketing channels
Essentials — Starting at $9.99 per month
Up to 50,000 contacts
Access to all Mailchimp templates
Standard — Starting at $14.99 per month
Up to 100,000 contacts
Premium — Starting at $299 per month
Up to 200,000 contacts
I recommend the Standard Plan for most. It comes loaded with plenty of advanced features to get the most out of every campaign.
Again, your actual rate will be based on the number of subscribers on your list. For example, if you sign up for the Standard Plan with 5,000 contacts, the rate is $74.99 per month.
Mailchimp has templates designed specifically for the goals of each message. It’s a top choice for building and managing relationships with your customers.
In addition to award-winning customer service, Mailchimp has an extensive knowledge base with guides and tutorials for learning and self-help.
How to Find the Best Email Marketing Service For You
The best email marketing service is going to be unique to you. There are factors that need to be taken into consideration during the evaluation process.
I’ll break down the details of our process for making this list. I’ll explain what matters, what doesn’t, and what you need to know to find the best option for you.
The cost of most email software is based on the number of subscribers on your list. In some instances, the price might be based on the number of emails you can send per month (like Mailjet), but that is still directly tied to your contact list.
Keep in mind, as you continue to add subscribers to your list, the price will go up. So you need to have a budget in mind from the beginning, as well as some contingencies for the future.
As long as you’re able to successfully monetize your email campaigns, price increases won’t matter as your list grows.
There are some free options out there, but in most cases, you really won’t be able to get the most out of free email marketing software. Your capabilities will be pretty limited.
What are you planning to use your email marketing software for?
Every legitimate email service will let you send bulk emails, segment your subscribers, and learn analytics results for each campaign. Do you want to craft unique, beautiful, and custom designs? Then look for software with a drag-and-drop builder. Otherwise, find the platform with the biggest library of free templates.
When you compare the email features of the services on our list, you’ll see that the majority are very similar. Sometimes advanced functions like enhanced personalization, behavioral tracking, email funnels, and A/B testing require plan upgrades.
You can automatically eliminate certain email services that offer functions you’ll never use.
For example, GetResponse helps you build landing pages, webinars, and has sales funnel automation. ActiveCampaign is a full-service sales CRM. Drip is a CRM and email software specifically for ecommerce websites.
If you don’t need those types of advanced features or capabilities then look for something simple, like Mailchimp or MailerLite.
The day is going to come where you have questions, problems, or need some type of assistance. So it’s important to find an email service that offers great customer service.
The best email marketing services have 24/7 live chat and email support. Some plans include phone support as well.
Platforms like ActiveCampaign will migrate you to their platform for free if you’re already using an existing service, which is a great incentive to sign up.
However, if you’re building a new email list from scratch, a benefit like that doesn’t really matter for you.