DIGITAL MARKETING AND STRETAGIES
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what is digital marketing?
Digital marketing is the use of the Internet to reach consumers. Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Is Digital Marketing the future?
In the coming years, digital marketers are expected to take complete control over the customer experience. In 2016, the industry saw more than 40% growth and now that we are almost in the middle of 2017, we can confidently say that digital marketing awaits a very bright future.
By 2025, marketers will be slicing and dicing metadata for actionable insights and highly specific marketing. Brands will use complex combinations of personal data, location data and environment data to target their customers with the right message at the right time on the right device.
What's trending in digital marketing?
So, as you can see, things are moving fast in the digital marketing world. In 2020, AI technology, video, voice search, and interactive content will be among the most prominent trends.
Best countries that for Masters in Digital Marketing
United States of America. USA is the ideal and the most recommended country for this course. ...
United Kingdom. United Kingdom is the second most sought after country in the world. ...
The development of digital marketing is inseparable from technology development. One of the first key events happened in 1971, when Ray Tomlinson sent the first email, and his technology set the platform to allow people to send and receive files through different machines. However, the more recognizable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computers was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker. These kinds of databases allowed companies to track customers' information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not as efficient.
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